Website Analytics: ClickTale Goes Beyond the Numbers
Posted: 4/2/2010

In the world of website analytics there is a constant quest to learn more about what a visitor actually does within your website. In the early days just knowing how many people visited your site helped. But the days of "page counters" is long gone. While we employ Google Analytics to cull visitor information, we are also testing ClickTale (clicktale.net) as way to learn more about what areas of our site are being viewed. The online service tracks how a visitor's mouse interacts within a website. ClickTale offers several ways to gain feedback, including a "heatmap" visual showing the most active areas of a website. While graphs can provide a good visual on visitor trends, ClickTale uses video of the user's mouse as it navigates through a site. With a Wiki forum, ClickTale also notes areas in a site that could be modified to optimize interactivity, and provides the code required to make the change.  The service offers a free trial and tiered pricing for packages tailored to manage multiple domains . While the service is not yet "essential" for Digital Active Online, the information we have gained so far has helped guide us in our website design. The set-up is simple and the reporting tools are extremely intuitive. For certain clients, ClickTale will provide extremely valuable information they can use to analyze not only their  their website design, but the business processes within the site.
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