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OAAI Annual Conference
Digital Active was proud to attend the annual conference for the Outdoor Advertising Association of Illinois last week in Chicago. The event was a opportunity to meet with current clients, Adams Outdoor Advertising from both the Peoria and Champaign markets, and connect with other OAAI members. The downtown Hyatt's Grand Ballroom was the perfect venue, as speakers offered insight on the outdoor advertising industry and business in general. Myron Laible, president of the Outdoor Advertising Association of America, spoke on the issues facing the industry on a national level. Mr. Laible announced a new partnership with the FBI in a program to utilize the extensive network of digital billboards in capturing fugitives. The program is an extension of numerous state and local programs that have been successful across the country.

The featured speaker of the OAAI conference was Rob Jackson, Principal/Creative Director of Extra Credit Projects. Mr. Jackson's presentation was an amazing multimedia display of his innovative approach to outdoor advertising. His approach spans the outdoor mediums and often integrates with guerrilla marketing. While his talent is breathtaking, his focus remains on the goal and target of the campaigns.

The conference concluded with a wonderful reception at the Mid America Club on the 80th floor of the AON Center. Digital Active would like to thank Rose Trader, Executive Director of OAAI, for being a great host and making us feel so welcome.

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