News

TEDx, the independent version of the globally popular TED conference, took over the Wharton Center in East Lansing.
Their tagline is: "Ideas Worth Spreading," and the Lansing-area edition did not disappoint

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WWJ News Radio's Matt Roush, the long-time technology editor, is embarking on a week-long Tech Tour across the state (Click here for info). Matt's April 30 stop in the Lansing area brought him to the TIC in East Lansing. The tour highlights technology innovation and Digital Active Online was delighted to sit down with Matt and discuss our company, the TIC and business in general.

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In the world of website analytics there is a constant quest to learn more about what a visitor actually does within your website. In the early days just knowing how many people visited your site helped. But the days of "page counters" is long gone. While we employ Google Analytics to cull visitor information, we are also testing ClickTale (clicktale.net) as way to learn more about what areas of our site are being viewed. The online service tracks how a visitor's mouse interacts within a website.

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In a video entitled, "Back to the Future", Entrepreneur Magazine features the East Lansing Technology Innovation Center (TIC), Michigan State University and the Mid-Michigan area. The video showcases the entrepreneurial spirit of area, highlighting the synergy between the business community and the university.

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Ignite Lansing, the acclaimed networking event, returns on March 5 as part of a global Ignite Week. The first week of March will feature an Ignite event in 65 cities on 6 continents. The historic Knapp's building, in downtown Lansing, will host Ignite Lansing 3.0.

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